About

We get it. We’re dog owners, too.

We’re on a mission to improve everyday life for dogs by creating products that are safe, effective, and genuinely good for them — not just convenient for humans.

We believe caring for your dog shouldn’t be complicated, stressful, or full of compromises. That’s why we focus on thoughtfully designed, high-quality essentials that support your dog’s comfort, happiness, and well-being every single day.

Our products are developed with care alongside veterinarians, pet specialists, and dog owners who understand these needs firsthand — because we live them ourselves.

As we grow, we’re committed to raising the standard in pet care, making it more honest, more thoughtful, and more trustworthy. Because dogs are family — and like you, we only choose what we’d give our own.

happy puppy.